Wednesday, December 25, 2019
William Shakespeare s Twelfth Night - 1162 Words
Shakespeare, the favorite dramatist of all time fascinates himself with the usage of the language of Elizabethan poetic drama. His plays were lived to a full appreciation and pleasure. One of his most common plays full of comedies, twelfth night published in 1623, was written with a well hatched plot where the analysis on love is brought in both comic and tragic situation. The reader will note the three very different story lines within these paragraphs. The following prognostications will outline the final act. Love is a passion that everyone wishes to live. Itââ¬â¢s known as the art of living. Love is represented in many different forms. Similarly the lack of love is the reason for unhappiness and misery. The situation changes to such that at times this desire to be with our loved ones is left incomplete with thousands of obstacles in front of us. In twelfth night, Shakespeare focuses on romantic love. His way of playing around with his word makes the reader wonder on the true lovers who will remain victorious at the end of the play. In the setup, we are brought to two characters identically the same, Viola and her twin brother Sebastian. The reader is under the impression that the resemblance between Viola and Sebastian is not just a coincidence, but it has an important part to be act in the play. Lost by her past, the young women Viola decides to overcome her grief by making her own way in the world. She enters the Duke of Illyriaââ¬â¢s palace, Orsino. Her entrance to theShow MoreR elatedWilliam Shakespeare s Twelfth Night2005 Words à |à 9 Pagesrole that gender plays in Shakespeareââ¬â¢s work. Focus on Twelfth Night or King Learââ¬âor discuss both plays together. Do you see these patterns repeated? Or do you see them being challenged and somehow undermined (implicitly or explicitly) in the plots and language of the play s)?â⬠wants to know if Shakespeare wanted to break the pattern of women being passive objects to men in the literature. In the story Twelfth Night by William Shakespeare all of the roles are played by men. In the fifteenth centuryRead MoreWilliam Shakespeare s Twelfth Night1967 Words à |à 8 Pages William Shakespeareââ¬â¢s ââ¬Å"Twelfth Nightâ⬠or ââ¬Å"What You Willâ⬠was written around 1601-1602 with the primary performance being in February 1602. It is known to be a high point of Shakespearian comedy as it is one of Shakespeareââ¬â¢s finest works. Twelfth night was written to commemorate the close of the Christmas season being possibly one of the first ever holiday specials, kind of like the Middle Ages version of ââ¬Å"Love Actuallyâ⬠. The play centres on the twins Viola and Sebastian, who are separated duringRead MoreWilliam Shakespeare s Twelfth Night Essay2147 Words à |à 9 Pagesaffection for another person,â⬠love takes on many forms throughout life and literature (Merriam-Webster). Through its passionate drama and witty repartee, Twelfth Night, by William Shakespeare, explores the intricate, and often complicated, realm of interpersonal love. By tracing the intertwining storylines of four unique characters, Shakespeare communicates the futility of self-love, the desperation of hopeless love, and the immeasurable virtue of selfless love. An after-effect of humanââ¬â¢s sinfulRead MoreWilliam Shakespeare s Twelfth Night947 Words à |à 4 PagesLove affection Recently, Iââ¬â¢ve been reading an intriguing play, Twelfth Night, which was written by William Shakespeare. What interests me in this play most is the fact that there are a lot of love interests. Duke Orsino is greatly attracted to a gentlewoman called Olivia. However, despite his attempts to court her, she rejects his approaches as she claims to be in a period of mourning for her dead brother which has been going on for seven years. Olivia forms a tight friendship with Viola, a womanRead MoreWilliam Shakespeare s Twelfth Night1436 Words à |à 6 PagesWilliam Shakespeare is perhaps one of the most famous writers of English literature. His writings and plays have touched the lives of many people. At some point in our lives, whether we are aware of it or not, we have all come across a poem, play or perhaps even an old adage that was written by William Shakespeare that has captured our attention. I still remember the very first time I read Romeo and Juliet in high school. The st ory was one of the most memorable pieces of literature that I recallRead MoreWilliam Shakespeare s Twelfth Night1502 Words à |à 7 PagesThe very ï ¬ rst word following the dramatis personae in the text of William Shakespeare s comedy, Twelfth Night, or What You Will, is Music. The first thing that playgoers hear at the beginning is music. This music is being played for a duke, a powerful lord residing over the setting of all the characters. He is surrounded by other lords and his attendant, Curio. The duke, Orsino, cannot help but comment: If music be the food of love, play on, Give me excess of itRead MoreWilliam Shakespeare s Twelfth Night1155 Words à |à 5 Pagesmany aspects. Sometimes they may try to force people to act upon certain rules that define their place in society. They often try to meet expectations that society has made for them based on gender and social status. William Shakespeare reinforces these ideas in his play Twelfth Night, which introduces many meaningful messages about situations that still occur in society today. He clearly develops important themes worthy of analysis. A few of these strong themes are about stereotypes and societyââ¬â¢sRead MoreWilliam Shakespeare s Twelfth Night1218 Words à |à 5 PagesTwelfth Night, a romantic piece by William Shakespeare expresses a complex love triangle in the village of Illyria. One of the primary protagonists, Viola is washed up onto the shores during violent storms that separate her and her biological twin brother Sebastian. Viola is uncertain if her brother Sebastian survived. It is a coincidence, that the tragic shipwreck carried Viola to the enemy state (Illyria). Unfortunately, this forces the character to go into disguise in order to survive on the maleRead MoreWilliam Shakespeare s Twelfth Night1979 Words à |à 8 Pageshas died. This is extremely emotionally tolling both on the nurses and the patients and lying seems like a kinder option. A situation such as this one would be deception to gain something but is helping the person being lied to. In William Shakespeare s Twelfth Night, one main characters, Viola, wakes up on the shores of Illyria after a shipwreck in which her brother has presumably died. She formulates a plan to work for the Duke, Orsino who is hopelessly in love with the sought-after Olivia. ThisRead MoreWilliam Shakespeare s Twelfth Night1106 Words à |à 5 Pagescharacters. Before movies, people learned about love in literature. Even in the old literature, love was a common theme. In Shakespeareââ¬â¢s play ââ¬Å"Twelfth Nightâ⠬ , different types of love between the characters are investigated. Each of the charactersââ¬â¢ relationships play a role in the development of the story. The first and main type of love in ââ¬Å"Twelfth Night is true love. The storyââ¬â¢s plot is driven by the complicated love triangle between Orsino, Viola, and Olivia. However, Violaââ¬â¢s love is the only true
Monday, December 16, 2019
Personal Statement Health And Wellness - 976 Words
What if as a society we began to focus more on preventing chronic disease rather than treating them after onset? This is the question that has driven my interest in public health. I began my undergraduate career as a Viticulture and Enology major. I loved the idea of spending my days in a vineyard, nurturing grapes to maturity and then creating a final product that was entirely different from its humble beginning. It wasnââ¬â¢t until I was working in a lab at a winery that I realized winemaking was not for me. Although I loved the science involved, the career did not align with my social and environmental values. I was passionate about health and wellness, so the social issues of making a product that is abused by millions of people worldwide was not something I could live with. I began feverishly researching careers that would align with my interests in science and helping people. There are many ways to help people so I forced myself to think critically about what was important t o me and what ways I wanted to make a difference. Deep down, I knew my biggest desire was to help as many people as possible rather than treating individuals on a case-by-case basis. Once I was able to answer that question, It became abundantly apparent that Public Health was the field I needed to pursue. My first true introduction to Public Health came in an Epidemiology class I took my junior year at Portland State University. In taking this class, it became apparent to me that chronic diseases areShow MoreRelatedPersonal Statement On Health And Wellness Essay1487 Words à |à 6 PagesHealth has always been a topic that has fascinated me. When I think about about health and wellness, my mind goes directly to thoughts about eating vegetables and getting at least thirty minutes of exercise each and every day. And though those are important aspects of health, it does not mean I am fulfilling the area of my wellness. Wellness goes beyond the simplistic areas of general good health me thods and dives deeper to personal decisions, hobbies, personality to balance the things that maintainRead MorePersonal Statement : Personal Health And Wellness Essay1343 Words à |à 6 Pages PHLS 150 Personal Health and Wellness Personal health and wellness are important factors towards life because without health, our quality of life would suffer greatly. There are many factors that contribute to health and wellness; some can be managed, but many are out of our control. Below are four main topic that caught my attention throughout the course. The first topic is preventing violence and injury. Violence is, ââ¬Å"a set of behaviors that produces injuries, as well as the outcomesRead MoreHolistic Health Is Based On Many Different Aspects850 Words à |à 4 PagesBefore I took the wellness index, I had no idea that holistic health is based on many different aspects. For example, I had no idea that finding meaning, or transcending played a big role in a person s holistic health. In addition, the results for some aspects also shocked me, and I need to work more on them. The first one I need to work on would be wellness and communication. In both my personal, and professional life I need to work on ways to communicate better so that everyone I work with isRead MoreThe Agency For Healthcare Research And Quality1429 Words à |à 6 Pagesagency provides tools and resources to help health care organizations plan, implement, and evaluate health information technology. In addition, AHRQ also provide funds research health informa tion technology to help improve the quality of health care. My Wellness Personal Record Systems or PHR was one of a research IT project funded by the AHRQ. The aims of this paper are to: (1) analyze the part the Agency for Healthcare Research and Quality (AHRQ) plays in health care information systems acquisition;Read MoreCase Analysis : Systems Acquisition1220 Words à |à 5 Pages The Case Analysis: Systems Acquisition Courtney Givler MHA 616 Health Care Management Information Systems Instructor Deborah Bertsch May 9, 2016 The Case Analysis: Systems Acquisition For several years, the healthcare industry has focused on information technology for advancements. Now many health care leaders are seeking more complex information management processes. Information technology has advanced health care from a paper-based industry to a virtual enterprise. Providers areRead MoreWorkplace Wellness Essay1316 Words à |à 6 PagesINTRODUCTION Health and wellness in the workplace is crucial to business success. Increasingly, it is recognized that the workplace itself has a powerful affect on peopleââ¬â¢s health. When people are satisfied with their job, they are more productive and tend to be healthier. When employees feel that the environment at work is negative, they feel stressed. Stress has a large impact on employee mental and physical health, and in turn, on productivity. Companies that promote healthy lifestyle habitsRead MoreRecommendations For Wellness And Fitness1184 Words à |à 5 PagesMEMORANDUM TO: Director of Health and Human Services FROM: Manika Gupta, Hofstra University President of the Wellness Council of America (WELCOA) DATE: March 23, 2015 RE: Recommendation for Wellness and Fitness in the Workplace Summary Wellness in the workplace is an important part of all professions where employers need to promote healthier lifestyle. There should be programs to improve the overall health of workers without making employers spend more on insuranceRead MoreAssessment of Personal Financial Wellness of Teachers1115 Words à |à 5 Pagesof daily cash inflows and outflows in personal finances will help make tough situations less stressful and easier to handle. Cash (1996) Among five risk stressors in life ( relationships, work, health , crime/violence, amp; personal finance), personal finance was rated as the number one source of stress, concerns about personal finance are five times higher than those regarding health. Garman et al (1996) research has indicated a relation between personal finance stress and backache, alcoholismRead MoreCoca Cola1534 Words à |à 7 PagesCoca Cola are different and how effective various performance appraisals methods and relevant problems affect performance appraisals. The paragraphs will also discuss the advantages Coca Cola has managing turnover, examine contemporary safety and health management issues at Coca Cola, and discuss future trends and challenges in HR management. Managing Turnover Coca Cola looks at the retention cost instead of the turnover rate. The retention rate gives a better overview of turnover because it evaluatesRead MoreAn Evaluation Will Be Deducted On The Health Inequalities Among Australians1689 Words à |à 7 Pageswill be deducted on the health inequalities among Australians. Secondly, a further evaluation to appraise and identify the causes, scope and impact on the health and well-being of [the] individual (s), families and community. Thirdly, describe the paradigms and accountabilities that Government and non-Government Organisations [NGO] assume across community services and health sectors to improve the health and wellbeing of Australians. Additionally, reviewing the over-all health and wellbeing issues from
Sunday, December 8, 2019
Ethics on abortion Essay Example For Students
Ethics on abortion Essay Abortion from an ethical point of view ââ¬Å" Describe and evaluate any two contrasting theoretical approaches to the moral debate of abortion.â⬠* * * It is widely accepted that the fact of abortion has been a subject of conversation and controversy for many decades. Since the proportion of people who accept abortion as a ââ¬Ënormalââ¬â¢ procedure is equal to the proportion of those who think of abortion as a ââ¬Ëcrimeââ¬â¢, through time a lot of measurements have been taken against abortion but concerning itââ¬â¢s defense as well. Although the fact of abortion has been examined through itââ¬â¢s scientific and religious side, in this assignment we will try and examine abortion from an ethical point of view. The best way for someone to refer to abortion on an ethical basis would probably be through the description and evaluation of the subject based on two of the most known theoretical approaches: those of Kantââ¬â¢s and of Utilitarianism (Act and Rule). Be ginning with the approach of Utilitarianism, we must say that Utilitarianism, is concerned basically with pleasure and with pain. Therefore someone should be concerned with the amounts of pleasure and pain in situations where abortion is permitted as contrasted with the amounts of pleasure and pain where abortion is forbidden. It might be suggested that the main consideration would be the interests of the fetus: not only can its future life be expectedly happy (or at least having a balance of happiness over suffering) it might also be the case that the abortion itself is painful, particularly if it occurs later in the pregnancy. However this focus on the fetus is unwarranted since any suffering involved in the abortion itself can be avoided by simply aborting the pregnancy sooner (before the fetus has even developed the capability of suffering), or with painless techniques. The direct suffering of the fetus can therefore be no argument against abortion generally, only the bad practi ce of it. A more significant consideration exists if we hypothesize that the future life of the fetus involves a probable balance of happiness over suffering for the fetus. This would seem to be a definite point against abortion, though not, a dominant one. The second party that we should consider are the parents and other family, and guardians if the alternative to abortion is adoption. According to some studies, having a baby appears to decrease the happiness in a relationship even in those cases where the pregnancy is desired. But again, this need not be considered too much, it is not a dominant consideration. As is the case with many issues in a utilitarian system, the rightness or wrongness of the act in question turns mainly not on the effects of the act on the agent, nor on the beings directly affected by the act, but on the less direct effects on the community at large. That means that the issue of abortion actually becomes one of the desirability of increasing or decreasin g the population. Given that there must be some population size that can be regarded as the ââ¬Å"perfectâ⬠size, if we are allowed to place it this way for a society, it is clear that Utility will ban new births above this amount while below this population size Utility will prescribe reproduction. So the utilitarian, who suggests that the future happiness of the child, combined with the estimated value of the effects on others, is such that Utility opposes abortion, must admit that this would imply that Utility prescribes an increase in population and that this would apply to anyone capable of producing a child. So Utility is generally against abortion only when it is generally for raising the population. In terms of utility, the actual act of abortion is not a particularly significant one. A brief mention must be made of why it is that the relative effects on the community at large are dominant in this issue, and why the other considerations are not. It must be remembered t hat the raising of a child in a modern developed country has a very large cost in financial terms, which is highly significant. It is well known that the amount required to raise one child in .uf1a78f12b121e869b5d6476429888755 , .uf1a78f12b121e869b5d6476429888755 .postImageUrl , .uf1a78f12b121e869b5d6476429888755 .centered-text-area { min-height: 80px; position: relative; } .uf1a78f12b121e869b5d6476429888755 , .uf1a78f12b121e869b5d6476429888755:hover , .uf1a78f12b121e869b5d6476429888755:visited , .uf1a78f12b121e869b5d6476429888755:active { border:0!important; } .uf1a78f12b121e869b5d6476429888755 .clearfix:after { content: ""; display: table; clear: both; } .uf1a78f12b121e869b5d6476429888755 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uf1a78f12b121e869b5d6476429888755:active , .uf1a78f12b121e869b5d6476429888755:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uf1a78f12b121e869b5d6476429888755 .centered-text-area { width: 100%; position: relative ; } .uf1a78f12b121e869b5d6476429888755 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uf1a78f12b121e869b5d6476429888755 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uf1a78f12b121e869b5d6476429888755 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uf1a78f12b121e869b5d6476429888755:hover .ctaButton { background-color: #34495E!important; } .uf1a78f12b121e869b5d6476429888755 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uf1a78f12b121e869b5d6476429888755 .uf1a78f12b121e869b5d6476429888755-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uf1a78f12b121e869b5d6476429888755:after { content: ""; display: block; clear: both; } READ: Practical Applications of Statistics Essay
Sunday, December 1, 2019
The History of Skin Art Essay Example
The History of Skin Art Paper Tattoos or skin art as it is commonly called, seems to be the latest fashion trend today. Everywhere you look someone else is getting inked, be it could be the college student, the young mom next door, or the executive in his business suit. The history, selection, safety , and care along with some removal methods are not always obvious nor is a non-permanent alternative. All these things and more will be revealed in a few short moments. The history of skin arts beginnings are some what unclear. Some people like tattoo artist Erik Reime think that it goes back to biblical times, in fact it could be conceived that GOD created the first tattoo when he put the mark upon Cain (3). For others it originated n Egypt or as V. Wageman reviews in Victoria Lautmans book The New Tattoo the first tattoo may have come about when some stone age klutz fell down near a hearth[and] found charcoal embedded in his flesh(8). We will write a custom essay sample on The History of Skin Art specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The History of Skin Art specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The History of Skin Art specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Through out history we can see that tattoos have served a variety of purposes. They have been the distinguishing mark of a slave or a ruler, they were and still are used in prisons and more recently have become a means of personal expression. In the eighteenth century Capt. James Cook brought back to England some tattooed South Sea islanders. Cooks seamen were among the first westerners to have full body tattoos. From there tattoos progressed to the US where slaves were branded with their owners name or some other distinguishing mark. In a web page written and maintained by Robert Birkins we can see how skin art was also used in the prison camps of the former soviet union where a complex language was developed using tattoos as symbols. Such languages have been studied by specialists in hopes of cutting crime rates in the USSR. Some examples of prison tattoos are: Insert From there we progress to modern day, where skin art has become an avenue of self expression. In our generation the tattoo is seen more as who you are than as a political statement or brand. Tattoos today are about experiences, feelings, and a permanent sense of self-worth and pride. The selection of your skin art is as important as the selection of the artist that applies it and of the care that will later be needed to keep it beautiful. One should always be sure that the design is something that you have a love or passion for, whether you decide on flash (ready made artwork that is usually found on the salon walls or in their portfolios) or have an original design, the art you have applied will be with you always and like it or not the artwork you pick will determine the way some people view you. The traditional way to have a tattoo is of course with needles and ink. There is nothing like the pure and natural adrenaline rush that occurs when you sit in the tattoo artists chair and listen while the high pitched hum of some 1,800 pricks per minute machine makes its mark upon your body. One of the most commonly asked questions is does it hurt? This question has been answered by tattoo artist and salon owner Eric Reine, when he replied yes of course it hurts; however please remember that there are several deciding factors on exactly how much pain youll be in. Among these factors are, where the artwork is located, how big the design is, and how high your tolerance for pain is. All of these are determining factors of how bad the pain will be. Large pieces on your back will hurt a lot more than Insert a quarter size tattoo on your arm. Generally speaking any piece done on the ankle Insert , wrist or fingers will hurt more than one done on a fleshy part of the body simply because of the lack of padding, but please dont let this be the deciding factor in where should I put my tattoo if your ankle is where you want your dolphins or band, then grit your teeth and go for it otherwise you will never be happy with your choice, and removal is both costly and painful. The choices for your skin art are limited only by your imagination, available skin, and your wallet, so think long and hard before jumping in. Recently another method of skin art has made its way the Atlantic and is becoming popular. It is Mehndi:, the ancient art of henna tattooing. In her article Body of Art Maya Brown reports that according to Rabi R. Dabit, founder of the first henna salon in the US. Mehndi is believed to have originated in Egypt more than 7,000 years ago. In fact in a recent article answers published in Essence magazine the writer explains the process is more detail. They report that the tattoo like designs are achieved by painting the skin with a henna paste. Traditionally the designs are placed on the hands, wrists, arms. It is also popular on brides to be, and on other religious and/or special ceremonies(38). One of the primary reasons Mehndi is becoming more popular in the US is because the designs will last one to six weeks depending on the location , size, and the type of henna used, for example the designs put on the arms or stomachs will last longer than the ones on the hands simply because hands are washed more often. The cost depends on the area in which you live, and the different salon owners. If you choose to go the traditional route and get a needle and ink tattoo in addition to design and location, you have to find an artist and shop. There are shops opening up almost everywhere it seems and while most are careful about using disposable needles, sterilizing equipment, and handling the ink properly not all are, so be informed ask a lot of questions before sitting in the chair. A reputable artist will always use disposable latex gloves, normally he will not stop a design once he has started, unless it is a large design or unless you ask him to. In her article So you are thinking about getting a tattoo or body piercing Barbara Freyenberger a RN and MSN student also suggest t visit several shops and artist, check out the lighting, if they are clean, do they require consent forms to be filled out, etc. Most important is do you feel comfortable? If not walk out and try somewhere else, usually your first reaction to a place is the best judgment you can have. One of the reasons for doing your homework when checking out a tattoo artist and/or shop is so important is because there is little or no government regulation or requirements. In fact with the exception of a business license, most states or cities do not require an artist to even have a license. Recently however there have been several bills passed in the senate that will change this. One such bill was passed back in 1996 when the Michigan State Senate voted 37-1 that customers under the age of 18 have a parent or guardian along to sign a consent form before getting a tattoo. If they didnt comply then salon owners would face a stiff fine and possible jail time for violations(Detroit News). Other states have passed bills like Dingells Law, under this bill salon owners would be fined a maximum of $1,000.00 and parents could sue for damages if parental consent was not issued(Tattoo1) More recently Assemblywoman Marion Crecco has introduced two new bills to legislature aimed at regulating the tattoo business. Both are long overdue and for the most part reputable salon owners agree with and welcome the change. The first bill will force the salon owners to obtain a license, the second will require the shop personnel to check Ids and if the client is under 18 he/she will need written parental consent.(Needleman 1). Many shop owners such as Butch Coner agree with the work that the legislation is doing. He believes you cant be too educated in this field that includes the safest, most sterile equipment and procedures in addition to checking identification and having parental consent. What would the results be if the licensing legislation is enacted? Sara Needleman reports that a five member Tattooing and Body Piercing Advisory Committee would be established in the Division of consumer affairs in the department of Public Law and Safety. The committee would be under the jurisdiction of the State Board of Medical Examiners. Applicant for licenses would have to be 18 years of age, of good moral character, and have obtained a high school diploma, Plus, each applicant would have to complete a tattoo or body-piercing education program and pass an examination administered or approved by the board of medical examiners. The licensing bill has been referred to the Assembly Appropriations Committee, while the bill requiring underage children to have parental consent has passed the Consumer Affairs and Regulated Committee and is awaiting a vote in full assembly. Congress, parents, and shop owners want the proposed regulations not just to control underage tattooing but also because tattooing can cause serious health risks if proper precautions are not taken. Some problems include infections, hepatitis and more recently a burning sensation during an MRI. Pam Moore reports in a recent healthbeat show entitled MRIs Tattoos that very rarely patients complain of a burning sensation the area of the tattoo. DR Jermon Barkas who heads the California Pacific Medical Centers MRI imaging center explains that the problem is caused by the metal that is contained is some red tattoo dyes, so that Theoretically there is a risk that the metal in the tattoo could heat up in the MRI machine. However he further explains that it is very rare for a patient to have a problem like this and there is no reason to avoid having an MRI if it is needed. Okay, you have picked out the tattoo design, figured out an artist and shop to make your dream come trueNow how do you care for it? Most shops will give you an oral directions and a card something like the one here. Insert But if not , an internet source Tattoo Revolution suggests: Of all these directions Do not pick scabs is the most important because when you pick the scab off it results in scarring, loss of color and it increases the risk of infection. Another FAQ is What if I change my mind, and I dont like my tattoo? For this problem there are only three solutions. The first is the easiest and cheapest: Swallow hard and live with it. The second solution is a cover-up. This will require a talented artist, a little pain, and some imagination, and a fair amount of expense. This method works best for small pieces and is best left between the artist and yourself. Finally there is tattoo removal. This is without a doubt the most expensive way to have a tattoo removed. One internet source finds that since there are several methods to remove a tattoo today, you physician will choose one depending on several factors, such as the size of the tattoo, location, and the amount of time you had your artwork. It continues with the following explanations and graphics. The most popular way of removing a small tattoo is by Excision, this procedure involves numbing the area and surgically removing the tattoo, the edges are stitched back together and off you go with minimal bleeding and discomfort. Insert Dermabrasion is another method. This requires the physician to spray the tattoo with a solution that will freeze the area. Then the physician causes the skin to peel by rubbing it with a sandpaper-like material. A dressing is then applied. Insert Perhaps the oldest method available is Salabrasion. This century old procedure is similar to dermabrasion in that the sandpaper-like material is used however in this method after the area is numbed a salt water solution is applied before the sanding occurs. With new technological breakthroughs happening almost daily, Lasers have quickly become the newest and easiest form of tattoo removable available. Insert Three such techniques have been introduced recently, while not cheap they will erase that tattoo and with minimal scarring. Selective Phototherolysis is recommended for small easy to remove tattoos. This method uses lasers to destroy only the inked skin cells so it has little scarring. This process has been further improved with the introduction of High Lesion according to the director of The Laser and Skin Surgery of New York, New York Citys Roy Geronemus, MD in an article written by Linda Benson for Dermatology Times. The Vetrapulse CO2 laser is designed to remove the super thin layers of skin (again with little scarring) this method may need to be combined with selective lasers to remove all of the inked cells. Another laser used for tattoo removal is the Pohotoderm PL Laser while this method will get all the pigment out at once the results are not as consistent according to dermatologist Steven B. Snyder, MD (Geracil). A tattoo is a very personal thing. One that for most requires a lot of thought and planning. This combined with the proper artist, care, and legislation will make you vision come true. If not there is always the alternative of removal so, Tattoo or Not to Tattoo the decision is yours.
Tuesday, November 26, 2019
France & the Revolution essays
France & the Revolution essays The primary issue that plagued France during the period leading up to the Tennis Court Oath and the Oath Abolishing Feudalism was the disparity between the different social classes in French society. One driving force of this disparity was the amount of monies spent by the monarchy and the first two estates of France that were funded by taxes levied, tithes demanded and rents imposed upon the Third Estate. Another was the lack of respect that the nobility showed towards the middle class of the Third Estate, the bourgeoisie. This group of about a million people consisted of doctors, lawyers, merchants, manufacturers and entrepreneurs who were the wealthiest demographic group in France; yet were still classified as members of the Third Estate and thus treated as inferior by the first two. Finally were the desperate conditions endured by the peasants; twenty-five million people held down with no hope or means of improving their lives. Louis XIVs reign truly exemplified the concept of an absolute monarch who only had God to answer to. It was only on his deathbed that he that expressed regrets about his life as advice to his heir, Louis XV. He encouraged his great-grandson to do more for the people of France than he had done. "My child, you will soon be the king of great realm... Try to preserve peace with your neighbors. I have been too fond of war. Do not imitate me in that, nor in the too great expenditures I have made. Lighten the burdens of your people as soon as you can, and do that which I have had the misfortune not to accomplish myself." The reign of Louis XV clearly shows that he did not pay much attention. Even though he was able to avoid the costs of wars until 1740; Louis XVs appetite for opulence, plus the lack of a proper banking system and the lack of fiscal support from the nobility created a financial disaster in France. In light of the failures of his grandfather,...
Friday, November 22, 2019
Definition and Examples of Polemics
Definition and Examples of Polemics Definition Polemic is a mode of writing or speaking that uses vigorous and combative language to defend or oppose someone or something. Adjectives: polemic and polemical. The art or practice of disputation is called polemics. A person who is skilled in debate or someone who is inclined to argue vehemently in opposition to others is called a polemicist (or, less commonly, a polemist). Enduring examples of polemics in English include John Miltons Aeropagitica (1644), Thomas Paines Common Sense (1776), The Federalist Papers (essays by Alexander Hamilton, John Jay, and James Madison, 1788-89), and Mary Wollstonecrafts A Vindication of the Rights of Woman (1792). Examples and observations of polemics are given below. Some other terms that are related to and some that may be confused with polemics include: ArgumentArgumentationConfrontational RhetoricCritiqueEncomiumInvective Etymology: From the Greek, war, warlike Pronunciation: po-LEM-ic Examples and Observations I am in general of the opinion that the best polemic is the perfect presentation of a new point of view. (Finnish folklorist Kaarle Krohn, quoted in Leading Folklorists of the North, 1970)Polemics are certainly necessary at times, but they are only justified by being necessary; otherwise they produce more heat than light. (Richard Strier, Resistant Structures: Particularity, Radicalism, and Renaissance Texts. University of California Press, 1995)[George Bernard Shaw] is a poet of polemics, as Einstein seems to have felt when he compared the movement of Shavian dialogue to Mozarts music. His polemics are therefore the more dangerous, for polemics are nothing but the art of skilled deception. A prime device of polemics is the either/or pattern, against which so much has been said in recent times, often by great polemicists. Shaw is a great polemicist in his skilled deployment of antithesis.(Eric Bentley, The Playwright as a Thinker, 1946. Rpt. by University of Minnesota Press, 2010) Why Polemic Has a Bad Name in the Academic World Polemic has a bad name in the humanities academy. Reasons for avoiding or seeking to discredit polemic arent always articulated, yet they surely include these: polemic disrupts the shared endeavours of the academy and preempts the civil or technical discourses of professionalism; polemic is a short cut to professional recognition typically chosen by those whose ambition outruns their achievement; conversely, polemic is the last resort of major figures in decline, seeking to maintain their professional dominance; polemic is a cheap, often trivial, substitute for real intellectual production; polemic belongs to the sphere of public journalism, where careers can be made on the basis of verbal aggression alone; polemic caters to the unseemly pleasures of cruelty and malice; polemic tends to become compulsive and consuming. Such reasons, or perhaps only intuitions, suffice to create an aversion to polemic, at least in the U.S. academy; they also tend to render polemic ethically suspect, w ith whatever intellectual justifications it is pursued...If, in fact, polemic has become increasingly discredited in the academy during the past 30 years, is it just a coincidence that the trend coincided with a broader academic rejection of violence in the post-colonial, post-Vietnam era? (Jonathan Crewe, Can Polemic Be Ethical? Polemic: Critical Or Uncritical, ed. by Jane Gallop. Routledge, 2004) Explicit vs. Hidden Polemics A polemic is considered to be direct when its subject is explicitly mentioned and the stance taken therein is also explicitthat is, when there is no need to search it out in order to draw conclusions...A polemic is hidden when its subject is not explicitly mentioned, or when it is not mentioned in the expected, conventional formulation. Through various hints, the reader is left with the feeling that a double effort has been made within the text: on the one hand- to conceal the subject of the polemic, that is, to avoid its explicit mention; on the other- to leave certain traces within the text...that through various means will lead the reader to the hidden subject of the polemic. (Yaira Amit, Hidden Polemics in Biblical Narrative, trans. by Jonathan Chipman. Brill, 2000) The Introduction to Common Sense, a Polemic by Thomas Paine Perhaps the sentiments contained in the following pages are not yet sufficiently fashionable to procure them general favor; a long habit of not thinking a thing wrong, gives it a superficial appearance of being right, and raises at first a formidable outcry in defense of custom. But the tumult soon subsides. Time makes more converts than reason. As a long and violent abuse of power is generally the means of calling the right of it in question (and in matters too which might never have been thought of, had not the sufferers been aggravated into the inquiry), and as the King of England hath undertaken in his own right to support the Parliament in which he calls theirs, and as the good people of this country are grievously oppressed by the combination, they have an undoubted privilege to inquire into the pretensions of both, and equally to reject the usurpation of either. In the following sheets, the author hath studiously avoided everything which is personal among ourselves. Compliments as well as censure to individuals make no part thereof. The wise and the worthy need not the triumph of a pamphlet: and those whose sentiments are injudicious or unfriendly, will cease of themselves, unless too much pains are bestowed upon their conversion.The cause of America is, in a great measure, the cause of all mankind. Many circumstances have, and will arise, which are not local, but universal, and through which the principles of all lovers of mankind are affected, and in the event of which their affections are interested. The laying a country desolate with fire and sword, declaring war against the natural rights of all mankind, and extirpating the defenders thereof from the face of the earth, is the concern of every man to whom nature hath given the power of feeling; of which class, regardless of party censure, isTHE AUTHOR. -Philadelphia, February 14, 1776 (Thomas Paine, Common Sense) In January 1776 Thomas Paine released Common Sense, adding his voice for public consideration over the deteriorating British-American situation. The sheer volume of issues alone attests to the pamphlets demand and suggests a significant impact on colonial thought. [It was reprinted] over fifty times before the year was out, accounting for over five hundred thousand copies...The immediate effect of Common Sense was to break a deadlock between a minority of colonial leaders who wished to form an independent American state and the majority of leaders who sought reconciliation with the British. (Jerome Dean Mahaffey, Preaching Politics. Baylor University Press, 2007) John Stuart Mill on the Abuses of Polemics The worst offence of this kind which can be committed by a polemic is to stigmatize those who hold the contrary opinion as bad and immoral men. To calumny of this sort, those who hold any unpopular opinion are peculiarly exposed, because they are in general few and uninfluential, and nobody but themselves feels much interest in seeing justice done them; but this weapon is, from the nature of the case, denied to those who attack a prevailing opinion: they can neither use it with safety to themselves, nor, if they could, would it do anything but recoil on their own cause. In general, opinions contrary to those commonly received can only obtain a hearing by studied moderation of language, and the most cautious avoidance of unnecessary offence, from which they hardly ever deviate even in a slight degree without losing ground: while unmeasured vituperation employed on the side of the prevailing opinion, really does deter people from professing contrary opinions, and from listening to thos e who profess them. For the interest, therefore, of truth and justice, it is far more important to restrain this employment of vituperative language than the other... (John Stuart Mill, On Liberty, 1859)
Thursday, November 21, 2019
Managing Change Report Essay Example | Topics and Well Written Essays - 1500 words
Managing Change Report - Essay Example However, it has been a recognized fact that in an organizational context it is quite easier to determine and plan about initiating any change process than to execute it. This is because it is simpler to change systems as well as processes rather than to change the notion and the perception of people towards any impending change. It is recognized fact that people in an organization i.e. employees are the key players and drivers in order to achieve desired success from initiating any change process. There in lies the need for proper communication of change among the employees with the aim to improve and to tackle any behavioral problem that can occur (Neogroup, 2007). The report intends to recognize and to develop a comprehensive strategy that can be implemented in an organizational perspective to efficiently communicate a significant shift in the company direction. The change that is to be initiated will encompass alterations of senior managerial level and incorporation of additional workforce. In the organizational scenario, in case of change management process a significant problem which generally takes place is regarding proper communication of change. An organizationââ¬â¢s higher management primarily desires to initiate a change process in order to bring in certain positive alterations in the organizational fortune. These change requiring situations often include alterations in senior management and induction of additional staff in the organizational workforce. If these situations are not handled properly then it can lead to unpleasant work environment, resentment among the employees and low employee morale among others. These factors can in turn create an inverse reaction within the organizational context and any positive desired outcome can become void (Government Office For the South West, 2007). Communication can be ââ¬Å"defined as the exchange of an information, thought and emotion between individuals of groups, in other words, communication plays a
Tuesday, November 19, 2019
Reading Education Essay Example | Topics and Well Written Essays - 2750 words
Reading Education - Essay Example A similarity in the two sources is that they have a theoretical framework that relates achievement with social class and race or ethnic difference. On the theoretical border line of consumerism, gender and identity, In the report Choice Pathways and Transitions, the identity of the group under monitoring (cohorts) is no longer based on the old judgments based on class or gender but on the key aspect of identity; social class (Ball et.al. 2000, p.3). In the book addressing the classroom issues, the author cites griffins (1998) where he stated that many boys who are under-achieving, the difference is because of race and social class. Both sources also state that ethnic enculturation is a major impact while considering students achievements. Phoenix (1987) explained that ethnicity affects the constructs of gender (sex) and power. Different cultures take different behaviours as gendered in varying (more or less gender specific) ways. Social class also influences culture constructions (Sk eleton, 1997). Cultural theory in addressing the class room issue, also add that children school differently due to their social class; middle-mothers guarantee their children schooling success than working-class mothers. In the book addressing the classroom issues, the decision making for students is influenced mainly by the classroom inequalities, their social life and cultural issues e.g. association of language with femininity (Francis B., p.5), the association gender with roles e.g., girls cannot do hard subjects like mathematics. This is contrasting with Choice, pathways and transition report, where decision choices were influenced by the theoretical framework of individualism rather than as a result of structured constraints like classroom inequalities like in the... This essay focuses on the social and historical contexts of the themes that motivated the undertaking of this research. There are four main reasons why this study was conducted. The first theoretical borderline was to study the effect of the increase and outspread of the culture of individuality and the economic science of individualisation. Here, the study noted that there have been, in the duration of one generation, some revolutionary changes to the distinctive experiences of youth and one among the most often contested of the changes is the issue of decision making whereby young people have a certain extent to which they view their decision making as personal or individual choice and not as a product of structured conditions, which must be satisfied. This report makes a conclusion that the two studies acknowledge and appreciate that the events of the world affect all people, but they do so differently on the youth. These youths assume their choices, pathways and transitions in a dynamic urban environment full of many opportunities, challenges, oppressions, despairs and excitements. The main argument in this essay is that young people lead their life differently as a result of their differences in gender, the social class they belong to and the identities they fake or assume. Another argument is that the social, individual and material resources desirable to live a reflexively organised lifestyle are not equally reachable to all. The researchers found out that there are organizational factors like unemployment, poor pay, discrimination, lack of support, interrupted schooling, lack of formal qualifications, low self-confidence, and poverty as forming track-lines through the lives of some young people.
Saturday, November 16, 2019
Road Map to Peace Essay Example for Free
Road Map to Peace Essay Abstract The main aim of this paper is to focus on the current developments on the peace process in the Israel-Palestinian Conflicts.à This paper also provides some critical insights on the initiatives done by international organizations like the United Nations in dealing with the conflict. Introduction à à à à à à à à à à à Peace and security is one common measurement of political stability in any country.à This is because developments through economic and international relationship always start with peace and security.à For any country these days security is indeed one of the most important factors in the government. à Actually, there are many ways and means on how to achieve it, first the government should established a strong military forces, secondly, the country must have a strong relationship with international agencies and they must respect it.à One very powerful organization is the United Nations.à Organization like the UN does not only assist the country in providing some clear guidelines but also they are also there to impose military support if needed. And for them, it is always for the good of many and the entire world is what they are always aiming for in every policies or treaties they amend or newly create like in this paper, the Israel-Palestinian conflict has been there more than the Iraq takeover has started, and as based on studies it has been there for more than a century now.à But this conflict continues to provide some security issues in the world and most specially the region around it, particularly Europe and the Middle East.à If this continues, more and more lives will continue to perish and these would create imbalance in our global economy which will lead to issues like isolations, lack of opportunities, poverty and a lot more.à In this paper it will focus mainly of the current status of the conflict between Israel and Palestine.à Knowing what are the latest initiatives and actions that the UN and other allied forces and the US is doing to help at least reduce the tension and move to economic development s and peace for the countries. Israel-Palestinian Conflict ââ¬â How does it Originated? à à à à à à à à à à à The Israel-Palestinian conflict has all started in the 19th century, when the Zionist Jews planned to establish a new and modern state in the ancient land of Israel, which for them it is rightfully won by them.à Then the Zionist empire has started to encourage many of its followers to starts to encourage its people to migrate in this land even though they were not still given the full rights of the land.à Then after the first World War, the United Kingdom gas given the rights to own the land and with the Union of Nation which now popularly known as the United Nation, they have approved to divide the land into two, one for the Jews and the other for the Arabs.à But the Arab league and communities would not agree with the agreement and has fought war, which eventually has invaded Israel.à Then by 1948, the Arab-Israel war had exploded as the Israel re-claims its own territory but leaving Jerusalem as a divided city.à But this revolt has become the final measuring stick for the Arab Region of not recognizing Israel instead they have pursued on supporting the Palestinian government. That was some of the main key historical situation in that time that triggers the lack of respect and finding for peace between the Arab adopted Palestinian and Israel government.à With the very deep meaning from each of this country that goes on for more than a century now, it has been a very difficult for both developed countries and international organizations to make both of these countries look for peace and pursue on economic development.à As one of the latest story that were reported in the UN news center, with its current UN Security Council head Ban Ki-Moon, that he calls for end in the Palestinian and Israeli war, as it already killed many lives and will continue to grown on numbers if they will not look into preserving the lives of its own people most specially the young generations who are hopeless.à The Security Council head has also stated that there are still on-going peace treaties that needs to be followed and that will still be applied. This Humanitarian treaty has been there but the problem is that both governments are not respecting it.à This is just a clear showing that even a well respected international organization like the United Nations has already imposed this sanction for the respect and preservation of the lives of the affected families that caught by cross fire between these countries are not enough to prevent them from pursuing their ideology.à With this the council will be expected to visit both countries to further re-iterate and re-establish its global power over these countries and have them respect the Humanitarian Policy of the United nation.à Religious organizations will also be involved in addressing the conflict in order to have one common vision and that is all for peace in both countries.à With the clear guidelines that will be set to re-instated for both governments, the council is very confident that it will at least reduce the conflict.à (Ban Ki-moon calls for end to Palesti nian attacks, restraint by Israeli forces, 2008). The UN Humanitarian Policy à à à à à à à à à à à The main objective of the United Nations, Humanitarian Policy is mainly protecting the victim of war and law governing the conduct of hostilities, which started from 1856 up to the present.à The following are the State parties or countries expected to strictly apply the following International Humanitarian Law and Other related Treaties as of June 2008.à (1) Treaty relating to the Protection of Victims of Armed Conflicts, which is well applied to Israel and Palestinian government, (2) Protection of Cultural Property in the Event of Armed Conflict, (3) Weapons treaties and last is (4) Environment.à For treaties relating to the protection of victims of armed conflicts, the following treaties are applied: Convention (I) for the Amelioration of the Condition of the Wounded and Sick in Armed Forces in the Field Geneva, 12 August 1949 Convention (II) for the Amelioration of the Condition of the Wounded, Sick in and Shipwrecked members of Armed Forces at Sea Geneva, 12 August 1949 Convention (I) Relative to the Treatment of prisoners of War Geneva, 12 August 1949 Convention (I) Relative to the Treatment of Civilian Person in the Time of Warà Geneva, 12 August 1949 These are just some of the most relevant treaties in the International Humanitarian law that the United Nations is applying to the Israeli-Palestinian conflict.à These treaties may be so powerful indeed for almost any countries that need to follow, most specially those that are afflicted by war like Israel and Palentine.à But, the only problem is that, just like in local or some international policies, it is not well implemented and even the military forces not also following it.à Some of the main reasons are lack of information being disseminated to the countries and their government.à Second, lack of formal launching and imposing of the law that should have to be formally deal into by affected countries in order for them to know their limitations as well as main obligations.à The organization must have the desire of making it happen by not only imposing by only writing or just amending the law, policies or treaties. There should be constant follow-ups and negotiation in between these times of conflicts which is the main cause of the problem.à This will not also be a big help for the organization in easing up the load since it just keeps on adding and unloading this issues may also give the council and the entire organization more focus to other issues which are actually same as important as this one, like the global economy and health.à This also need to give a more focus by the organization and these should also be given relevant theories as well.à So for the Security Council, it needs to be aggressive and work its own way within the situation and always find better ways as to how these conflicting government arrived to a common goal of peace and prosperity to its respective countries.à (The ICRC, n.d.). Lost Prospective on the Israeli-Palestinian Conflict à à à à à à à à à à à It is very important that more and more international involvement and strengthening of position by the United Nation and all its members to help one another in resolving the conflict.à Many countries considers that it is better not to be involved as political issues may only start to affect their local government or sometimes countries would consider that they might only be seen as a follower or supporter for the conflict on hand.à But, in fact there are many ways that countries with the United nation can do in order to settle this conflict.à By only encouraging the Arab Region of reconciliation with Israel and making a promise to support its economy will end the problem.à Or maybe involving the countries of giving both countries the chance by allowing them to enter into business in to the other countries will be the answer as well.à But, it is not that easy, like for the Europeans they have the European Union that even befo re where its main objective is to protect its economic status and be able to work in isolation.à Or in the US, which even though they are one of the most well considered a free country, strictness in security policy automatically rejects bilateral agreement to some but making it all available to those that are from them would not only give them good economic growth but also security for its people.à This is the main issue that is needed to be address by the UN. A commitment that any member must look into more of a long-term peace and security that will not improved the economy but can give more and more opportunity for many people, most specially these afflicted countries that is being studied in this paper.à For countries, that opportunity runs only within their state is a clear as isolating them and making them work in their own.à Same as dishonoring a brother which has been a good one before but due to challenges it turns to be not the ideal one, but time goes by and the brother goes back at home and asking for acceptance.à Acceptance that will change his lives and not anymore go into the dark side and preventing everything he can not to go back from that dark part of his life.à But in the case of the conflict between Israel and Palestinian, recognizing them or telling them that it is ok and not actually performing it in true sense is mush harder to take.à This is the situation that is happening all over the world. There are many leaders that assume that everything is running well, due to the fact that they would understand that their organization is powerful and these countries will follow.à But, it is not, the lives that is wasted and the more and more generations that are not anymore preserved in the future, just add more killings and hatred and this should be the focus on how not only to call for peace but also a true acceptance for its by acting on it the real way is needed.à The United Nations and the Developed countries should be in the forefront of this plan to be able to show how true leadership and finding of true peace must be done.à Like for instance for Israel government preventing mobility by the Palestinian is one seen to be one of the causes that triggers conflicts.à As long as a country like Israel outs on roadblocks instead of giving them liberty in doing what they want is enough to help peace to go on.à Trusting is something that needs to give and should not ha ve any limitations. And these roadblocks also leaves Palestinian government but to retaliate and do what the government finds it necessary and the result bloodshed everywhere and at the end the final loser are the people and not the ideology that either of the country is pursuing.à There are also other conflicting ideas, like the expansion of settlement but certain preventive measures were implemented like putting some fences within the land that were not yet settled as to whom it may be owned is something that the UN and the local government continues to see and observed but no concrete humanitarian settlement are happening.à This will not end the conflict and the promise for peace will just be a dream and will never be realized unless there will be an aggressive act for the parties in achieving it. This is considered a lost perspective for the Israel-Palestinian Peace and prosperity initiative, thinking of the lives of the children, like their education, their social well being and the chance to live the life that they deserve more than all of us here in this world is something that affects the heart deep into our veins.à This is something that the United nations and its member nations should look at, as children may only be sleeping at night but at the next day, not even having given the chance to breath even a fresh air to lived as these children were merciful not to perished but still succumb to the wild and very selfish mind of its leaders that does not think of getting more in to loving to let peace reign over them.à (Ben-Meir, Alon, 2006). Israel-Palestinian Conflictââ¬â¢s Current Situation and Initiatives à à à à à à à à à à à As to look at the current situation on this conflict, there are still many talks and initiatives in addressing this issue into the next level.à But even the government and the international group would also find it hard as support and collaborations among them are needed in order to effectively address the issue well.à It was in Jerusalem were supposed to be settlement of the conflict must be conducted, as the Israeli legislators withdrew and leaves the coalition with 67 parliament hundred twenty seats.à This was initiated as it was reported that Israeli forces killed 3 new Palestinian people and what was very devastating for the Palestinian is that one that was killed is a young boy.à Then later it was retaliation for Palestinian forces as it also killed 2 military armed men.à With this settlement it was supposed to work on for the present new year to at least set the issue straight again and form a more detailed plan on ho w the countries can resolved the issue. à But, since Israel has withdrawn its support for this undertaking, it only shows that with their option of doing that, it creates some news that it was the Israel government that are more not focus on the peace treaty and instead it continues to follows its own government direction.à This was also a sign that the country is also finding more reason to operate its military forces and in order not to be out in the hit seat as that meeting will also send some United Nationââ¬â¢s Security Council member to facilitate the talks. Leaving the talks is really hindrance in achieving peace.à This continuously becoming a trend for most peace signing agreement in the world now, as countries should not be attending the said meeting and then follow its own directives on how they can work their way and do not want to be dictated.à Another consideration for most countries is that, they can easily pinpoint that most developed countries are just that opportunist to be involved, because with that they can easily work their business within the country.à This is not the way it goes; it is just a starting point to control tragic results of continued conflicts and not letting other countries to sort of involve because of its own personal intentions.à (Kershner, Isabel, 2008). On-Going Financial Aid for the Conflict on Hand à à à à à à à à à à à As the Palestinian government is the one that is much affected and not Israel, President Abbas is continuously asking for financial aid for some international organization.à This time, he seeks for a double than the same amount that was usually asked for.à This aid will be used from 2008 to 2010 and the amount is 5.8 billion dollars.à This aid will be expected as usual to rich and well developed countries in Europe and in the US.à This will be used for infrastructure projects, but much of the amount will be used for payment for public employees and improving the government system of Palestine.à This is very important in the sense that the government is trying to let conflict go behind them and pursue on developing the economy of the country. These are one of the main agenda of Abbas as he let this conflict behind and call fro change.à This is welcomed by many of his supporters as they are facing a tremendous economic downturn and they need bug support in this situation.à He also considers that the government must look on international trade and enhancing the agricultural business and improving its industrial sector.à But this cannot be sustained or not possible without the support of its local people. That is why the biggest part of the aid, will be allocated to wages of the public employees who will be working in achieving his goal of economic reform.à This was a nice moved for the president since it was almost many times in the past that the government has been focusing on hoe to strengthen its military forces but in fact what is important is the food in the tables of its people and bullets will definitely cannot give that for them.à This time the focus is more on the future and long-term plan for development and progress and it will start after the aid will come into their hands and they count mostly European countries to provide them that needed money.à (The Associated Press, 2007). Future Direction and Goal for Israel and Palestinian Government à à à à à à à à à à à With the United States, both the Palestinian and Israel government has committed to pursue on the peace treaty by the end of 2008.à It was attended by country representatives, most specially the Security Council that is very appreciative about these developments.à Both countries have committed that for the present they have committed themselves to continue developing its economy and would try their best to leave their arms for the sake of its people.à This was also a good moved as the United States also promised that they will always behind in all the development and needed support just in case.à This was one of the best days for the conflict to little bit moved for progress.à Most specially for the Palestinian government where it needs to improved its economic status. This was also a good time for both of the countries since they were given itself an open opportunity to open up its economy with other countries who are also as excited to work with them in improving its own economy as well, like most if its are the developing countries of the world.à This has given both the Israel and Palestinian government a time to look for the much better attention of protecting its lives not by bullets or war but by providing them what their people truly deserve and that is food in their table and opportunity that they have longed for a number of years now.à This is the main key for this agreement signing of having to re-visit the peace agreement.à If this works continues, again there is no question that this will create big impact not only to the global economy but also political sector.à (Myers, S. Lee Cooper, Helene, 2007). Conclusion à à à à à à à à à à à In this paper it was very clear that the current Israel-Palestinian conflict continues to move for greater peace.à With their focus on economic progress and improved bilateral relationship,, it will be no doubt that if this continues, the longest day of conflict may come to an end.à In this paper it also showed that there are also some problems that were instigated by both parties that affects the International Humanitarian Law of the United Nation which was the main policy used by the Security Council in order for this conflict be settled.à This paper also provides an importance to political stability to succeed not only in business or economy but also for peace and security.à Also this cannot materialize by just performing local policies and initiatives, the involvement of an international organization and the support of other countries is still needed just trust and respect is needed for it to happen. References ââ¬Å"Ban Ki-moon calls for end to Palestinian attacks, restraint by Israeli forces.â⬠UN News Center. 17 January 2008 http://www.un.org/apps/news/story.asp?NewsID=25325Cr=gazaCr1=israel Ben-Meir, Alon. ââ¬Å"Lost Perspective in the Israel-Palestinian Conflict.â⬠The Humanist, Vol. 66 January-February 2006. Goodwin, Jason. ââ¬Å"The Pragmatic Caliphs.â⬠The New York Times 06 January 2008 Kershner, Isabel. ââ¬Å"Hard Line Legislator Quits Israel Coalition Over Talks.â⬠The New York Times 17 January 2008 Myers, S. Lee Cooper, Helene. ââ¬Å"Israel and Palestinians Set Goal of a Treaty in 2008.â⬠The New York Times 28 November 2007 ââ¬Å"SPECIAL SESSION OF HUMAN RIGHTS COUNCIL ON ISRAELI MILITARY INCURSIONS IN NORTHERN GAZA OPENS.â⬠United Nations Office At Geneva. 15 November 2006 http://www.unog.ch/80256EDD006B9C2E/(httpNewsByYear_en)/9EE551C649734B07C1257227004AD541?OpenDocument The Associated Press. ââ¬Å"Abbas to Seek Almost Twice as Much Aid From Abroad.â⬠The New York Times 06 December 2007 ââ¬Å"The ICRC: promoter and guardian of International Humanitarian Law (IHL).â⬠ICRC. N.d. http://www.icrc.org/ihl Worth, Robert. ââ¬Å"Al Jazeera No Longer Nips at Saudis.â⬠The New York Times 04 January 2008
Thursday, November 14, 2019
The Scarlet Ibis by James Hurst Essay -- James Hurst Scarlet Ibis
The Scarlet Ibis by James Hurst Foreshadowing, symbolism, and image are all elements which compose style.Ã All are very important; foreshadowing adds suspense, and symbolism contributes to interpretation.Ã Image contributes "visual aids" which, also, aid interpretation.Ã In this classic short story, "The Scarlet Ibis," by James Hurst, foreshadowing, symbolism, and image combine to create a true literary masterpiece. Foreshadowing is one of the elements of style which make "The Scarlet Ibis" great.Ã For example, the author states, "The last graveyard flowers were blooming, and their smell drifted [through] our house, speaking softly the names of our dead."Ã This passage clearly foreshadows the death of Doodle.Ã Also, Hurst comments on Doodle's full name, "William Armstrong," that "such a name sounds good only on a tombstone," again foreshadowing Doodle's death.Ã Later, Doodle's cries of "Don't leave me!Ã Don't leave me!" are a parallel to the moment when the terrified little boy once again cries out, "Don't leave me!" when his older brother does actually leave him.Ã Moreover, Aunt Nicey says... ...n image of desolate grief that the lone brother feels for his lifeless sibling.Ã Image is truly the most important element in the style of this story. In "The Scarlet Ibis," foreshadowing, symbolism, and image are demonstrated to their full potential.Ã The frequent foreshadowing hints darkly at Doodle's death, and the unmistakable symbol of the scarlet ibis for Doodle heightens the effect of the image created when the brother huddles over his "fallen scarlet ibis."Ã Foreshadowing, symbolism, and image really contribute to this story's unique style.
Tuesday, November 12, 2019
Retail Book Industry in Nz Essay
The aim of this report is to analyse and outline the business perspectives for opening a new independent book store in the Auckland region. The report analyses the current book retail industry and specifically discusses a new book shopââ¬â¢s viability highlighting the internal and external risks and opportunities as well as strengths and shortcomings. To assess the book retail competitive environment elements of SWOT and Portersââ¬â¢ Five Forces analysis tools were utilised (Needle, 2000). The major strengths of a new book shop which could be turned into a competitive advantage are the independency and local governance, relationship with publishers and closeness to customers. The major threats to and weaknesses of the new venture are attributable to low bargaining power with publishers (Needle, 2000), to lack of resources, and high market competition. The reportââ¬â¢s conclusion is that anyone intending to enter the book retail market by opening a new store is advised to be mindful of the industryââ¬â¢s risks and challenges in order to mitigate those on the one hand, and to fully capitalise on the opportunities offered by the industry by turning its strengths to a competitive advantage, on the other hand. Table of Contents Executive Summary2 Table of Contents3 1. Introduction4 2. Discussion5 2. 1 Competitive Environment5 2. 1. 1 Whitcoulls Group5 2. 1. 2 Paper Plus6 2. 1. 3 Dymocks8 2. 1. 4 Independent Booksellers9 2. 2 Risk Assessment11 2. 2. 1 Low Bargaining Power with Publishers11 2. 2. 2 Lack of Resources12 2. 2. 3 Market Competition13 2. 3 Opportunities14 2. 3. 1 Independency and local governance14 2. 3. 2 Closeness to Publishers and Customers15 3. Conclusion17 References18 1. Introduction The given report is commissioned by Susan and Michael Clarke to be completed by 27 August 2009. The reportââ¬â¢s main objective is to provide an independent analysis of the book retail industry including potential risks and opportunities of opening a new independent book store in the Auckland area. In order to assess the current business environment, the market competitiveness in which a new proposed book store would be operating is analysed including such main industry players as Whitcoulls, Dymocks and Paper Plus on the one hand, and a number of independent book stores on the other hand. Elements of the Porterââ¬â¢s Five Forcesââ¬â¢ (Needle, 2000) were incorporated to analyse the competitive environment of the book retail industry. The findings from the analysis of the competitive environment were then utilised to identify and analyse strengths and weaknesses of as well as opportunities and threats for the proposed new independent book store (Samson & Daft, 2005). 2. Discussion Bookselling is a big industry in New Zealand. According to (ââ¬Å"Booksellers readyâ⬠, 2008), starting from 2007 the annual books spending in New Zealand has not gone below $1 billion. Books have always been perceived as a lucrative retail business due to high margins[1] and book value that has not changed much over time (ââ¬Å"Big boysââ¬â¢ booksâ⬠, 2009). 2. 1 Competitive Environment There are two main groups operating in the New Zealand book retail market being chain retailers and independent stores. Historically, the book retail market has always been dominated by a few book retail chains occupying almost 90% of the book retail market, leaving the local independent book stores with no more than 10% of market share (ââ¬Å"Whitcoulls, Paper Plus proceedingâ⬠, 2007). The main book retail chains operating in New Zealand are Whitcoulls, Paper Plus and Dymocks. 2. 1. 1 Whitcoulls Group The A&R Whitcoulls Group (Whitcoulls Group) is the largest retail chain in New Zealand presented by the Whitcoulls, Borders and Bennetts Tertiary stores (ââ¬Å"Whitcoulls finally picksâ⬠, 2007). The group is also internationally operating in Australia and Singapore with more than 130 Angus & Robertson and Borders stores (ââ¬Å"Big boysââ¬â¢ booksâ⬠, 2009). After acquiring the Australasian and New Zealand businesses of the second-largest United States bookstore chain Borders[2] (ââ¬Å"Whitcoullsââ¬â¢ Borders bid clearedâ⬠, 2009) in 2008 the Whitcoulls Group obtained access to a high demographic serious books market niche (ââ¬Å"Whitcoulls widensâ⬠, 2008). As a result, the Whitcoulls Group operates 90 stores across New Zealand (ââ¬Å"Whitcoulls finally picksâ⬠, 2007) accounting for up to 45% of the bookà retail market (ââ¬Å"Whitcoulls widensâ⬠, 2008). Further to the existing dominance in all the CBD areas, Whitcoulls is planning to expand into small-town areas starting from Te Awamutu, Richmond and Ashburton (ââ¬Å"Booksellers readyâ⬠, 2008). The recent recession prompted the group to seek cost cuts by merging its Australasian retail operationsââ¬â¢ support offices into one division located in Australia (ââ¬Å"How the book tradeâ⬠, 2009). The group is also looking into opening the online selling operations in August (ââ¬Å"Booksellers readyâ⬠, 2008). 2. 1. 2 Paper Plus The Paper Plus chain being fully New Zealand-owned is the second-largest book retailer in New Zealand (ââ¬Å"New lookâ⬠, 2008). The company operates as a franchise system and has been around for more than 25 years (ââ¬Å"New lookâ⬠, 2008). Historically Paper Plus has been a strong player in a stationary business[3] whereas its role in bookselling was not taken seriously by the industry[4]. This is one of the reasons why Paper Plus is currently outperformed by Whitcoulls when it comes to bookselling (ââ¬Å"New lookâ⬠, 2008). However, Paper Plus has recently become an aggressive player in the book retail market announcing an ambitious goal to become number one book retailer in New Zealand[5]. Paper Plus has recently refitted all their 105 stores as bookloversââ¬â¢ destinations (ââ¬Å"Big boysââ¬â¢ booksâ⬠, 2009) aimed at improving store layout and putting more emphasis on books (ââ¬Å"New lookâ⬠, 2008). In the meantime, the television and radio celebrity Kerre Woodham was signed up as a frontwoman to do book reviews by hosting the ââ¬Å"books and bubblesâ⬠events (ââ¬Å"New lookâ⬠, 2008). The companyââ¬â¢s marketing position is further strengthened by participating in the Fly Buys programme and the agreement with New Zealand Post to host Post Shop and Kiwibank services in Paper Plus stores (ââ¬Å"New lookâ⬠, 2008). As a result, the company manages to gain a competitive edge by not only targeting the niche of traditional booklovers but also those people who do not have a clear intention to buy books but visit the shops for Post Shop or Kiwibank services. On the management side, Paper Plus has promoted a strong support policy to its franchise stores including effective training by the local support office[6]. In the meantime, Paper Plus has been focusing on the relationship with local publishers as well as has considerably increased spending on advertising raising customer awareness about its products[7]. This all has enabled the company to enter the recession with a very strong financial and marketing position. 2. 1. 3 Dymocks Dymocks is Australian-owned and has been around for over 130 years opening its first store in Auckland in 1994 (www. dymocks. co. nz). Dymocks operates as a franchise system running more than 80 stores in Oceania including six New Zealand stores located in the North Island (www. dymocks. co. nz). Dymocks has been operating with the ââ¬Å"love of booksâ⬠concept having a reputation as a serious bookseller only without expending their product range to stationary, music and movies (ââ¬Å"How the book tradeâ⬠, 2009). The company offers their customers more of a contemporary bookbuying experience through the ââ¬Å"Bookloverâ⬠Rewards Programme (ââ¬Å"How the book tradeâ⬠, 2009). The company focuses on the New Zealand books being historically in the top 10 sellers. Dymocks have been experiencing a sustainable growth opening four new stores over two last years with further plans to expand into the South Island (www. dymocks. co. nz). However, the recession has almost reversed this growth as Dymocks had to close three stores in two months: two in Auckland and one in Wellington[8]. The main causes for these closures were very high rents, bad locations, no street frontage or through traffic and high competition from Borders (ââ¬Å"How the book tradeâ⬠, 2009). In addition to this Dymocks had to resort to centralise administration in Australia by closing its New Zealand support office. As such, out of the three main book retail chains, Dymocks has been weakened by the recession the most and is more concerned with a struggle to retain its existing six stores. 2. 1. 4 Independent Booksellers In contrast to the recession-linked problems faced by the book chains the independent booksellers[9] do not seem to suffer any recession at all (ââ¬Å"How the book tradeâ⬠, 2009). Despite some loss of customers choosing to go to library instead of buying books, the recent recession helped books products gain a momentum in the gift market[10]. The booksââ¬â¢ popularity and affordability merits attribute to the peopleââ¬â¢s preference of a good book or dictionary gift over a $300 vase or duvet blanket (ââ¬Å"Booksellers readyâ⬠, 2008). According to an industry expert[11] it is because the book chains have not been putting sufficient effort and resources into the customer relationship side, while independent stores have managed to develop a very loyal customer base by their excellent customer service, professionalism and personal approach (ââ¬Å"How the book tradeâ⬠, 2009). As such, the independent book stores see the recession times as a good opportunity to pull new customers from the book chains which due to their large size and lack of knowledgeable staff cannot compete with independent stores on the professional advice, recommendation and customer service sides (ââ¬Å"Boutique booksellersâ⬠, 2009). The competitiveness of the book retail market is further strained by online booksellers, which have experienced a considerable growth over the last few years in some cases almost doubling their sales each year[12]. Taking into consideration the competitive environment analysis above, the book retail market can be defined as highly competitive. Whitcoulls, Paper Plus and Dymocks were found to be the main competitors due to their market dominance on the one hand, and high bargaining power with book publishers on the other hand (Needle, 2000). 2. 2 Risk Assessment Taking into consideration the above analysis of the book retail industryââ¬â¢s competitive environment the following could be identified as risks and threats for a new independent book store. 2. 2. 1 Low Bargaining Power with Publishers Upstream of the value chain (Samson & Daft, 2005) a new independent shop would have a challenge to sign book publishers and authors in to obtain the rights to sell their books. The authors and publishers would likely be inclined to work with big retail chains or strong independent stores as being representative of better channels for promoting and distributing the books. Bookshops would usually compete over the right to sell quality books in order to win the customersââ¬â¢ preference and loyalty. The industry experience shows that it is not the large stock but rather a good book range and quality that enable a shop to be preferred by customers over its competitors (ââ¬Å"Boutique booksellersâ⬠, 2009). Therefore, bearing in mind the tight economic conditions and high market competitiveness, a new independent shop would have a risk of not being able to obtain a competitive book range due to insufficient bargaining power with publishers (Needle, 2000). 2. 2. 2 Lack of Resources Opening a new store would require significant spending starting from hiring or buying the store to paying professional staff competitive wages. The Dymocks example with closing two Auckland stores (one of which after only a few months after opening) showed how much a store location mistake can cost to a shop regardless of its reputation, product range and popularity (Refer 2. 1). Thus, a company wishing to enter a book market would face not only the challenge of funding to open a new store but also to be able match the location trade advantages with costs. The downstream of the value chain (Samson & Daft, 2005) such as advertising and promotion as well as customer relations would also require significant funding. The Paper Plus and independent book stores examples show that investing in advertising and building customer relationships are one of the most effective and powerful means to sustain and further gain market share in the current competitive environment (Refer 2. 1). The independent storesââ¬â¢ achievement of being able to build loyal customer base is due to having professional sales people on floor capable of providing good service along with knowledgeable advice to the customers (Refer 2. 1). Therefore, the lack of resources both material and human would be a weakness of a new shop when entering the book retail market populated with rich chain retailers and professional independent stores. 2. 2. 3 Market Competition New Zealand has a very high number of book shops per capita in comparison to other countries (ââ¬Å"Booksellers readyâ⬠, 2008). Thus, a new book store would be entering the market which according to some industry experts is already overpopulated[13] with such strong players as Whitcoulls, Paper Plus, Dymocks not mentioning about independent stores and online sellers experiencing a significant growth in recession (Refer 2.1). Whitcoulls has considerably improved its marketing position through acquiring the Borders operations whereas Paper Plus, being strengthened by combining its services with Post Office and Kiwi Bank, has put a comprehensive action plan in place to fight for number one bookseller in New Zealand. In the meantime, the independent shops are gaining a recession momentum to strengthen their current position by capitalising on the inability of big chains to provide competitive books range, on the one hand, and appropriate level of customer service and support, on the other hand. Taking into consideration the above facts, the book market could be classified as mature where there is no unoccupied market niche (Samson & Daft, 2005) left for a new book store to capitalise on. As a result, for a new store to become successful it will literally mean fighting for other shopsââ¬â¢ customers. The implication for a new book store is that it will be very hard to compete with the current industry players that have a very high customer loyalty and market reputation for providing exceptional customer service on the one hand and significant resources, aggressive advertising and market dominance, on the other hand. 2. 3 Opportunities This section discusses the main strengths of and opportunities for a new book store in the current business environment. 2. 3. 1 Independency and local governance The centralisation of the stores support and governance is a common move for many in pursuit of cutting costs. However, experience shows that under the current level of competition store problems are timelier and more effectively resolved if there is local governance in place (ââ¬Å"How the book tradeâ⬠, 2009). The main competitors of the proposed book store are strategically and operationally managed from overseas[14] making these shops quite inflexible and not quick enough to react to market changes as someone in Australia decides how many copies of a particular New Zealand book the stores should stock. In the meantime, the independent book stores have not felt the recession and are thereby able to respond quicker and serve customersââ¬â¢ needs better by preferring to have better books range over larger stock of out of date books (ââ¬Å"Boutique booksellersâ⬠, 2009). Therefore, the independency of a new shop would put the company in a better position in regards to timely reacting to industry changes and thereby avoiding unnecessary losses usually resulted from poor decisions made. 2. 3. 2 Closeness to Publishers and Customers Independent governance makes a proposed new book store closer to local publishers and customers. The New Zealand Book Publishers Association consisting of 95 local publishers is not satisfied with the current ââ¬Å"super marketâ⬠store running model used by the chains[15]. The main disadvantages are: the decreased books range printed as bulk purchases are made at cost of the books diversity[16], the chains often abuse their bargaining power with publishers[17] and the central display system with ineffective books categorisation[18] (ââ¬Å"Big boysââ¬â¢ booksâ⬠, 2009). As such, the New Zealand publishers are naturally more inclined to work with small independent stores who will have less bargaining power but more flexibility of buying and distributing books. On the other side of the value chain, a new store would have an opportunity to capitalise on the chainsââ¬â¢ clumsiness and lack of personal touch when dealing with customers. The main lesson learnt from chainsââ¬â¢ struggle in the current recession is that customer satisfaction and loyalty could on its own determine the book retailerââ¬â¢s commercial future. Independent stores, in turn, have put a particular emphasis in implementing effective customer loyalty programs and achieving loyal customer base. Therefore, despite the high market competition, there is a good opportunity for a new book store to win the book chainsââ¬â¢ customers by offering better books range, more professional service and personal approach. 3. Conclusion Taking into account the above analysis, the opening of a new independent book store can be classified as a ââ¬Å"Questionâ⬠according to the BCG strategic tool (Samson & Daft, 2005). On the one hand, the independence, local governance, good relationships with publishers and closeness to customers could enable aà new book store to become a successful venture, thereby shifting to the ââ¬Å"Starâ⬠BCG section distinguished by quick growth and expansion. On the other hand, if the new venture has not managed to establish a strong market presence by providing sufficient funding, professional staff and developing effective strategic relationships with publishers, entering the current highly competitive book retail market could result in a commercial failure. The book retail market can be classified as very mature and highly competitive. As such, it would be quite challenging for a new independent book store with limited resources, on the one hand, and the low bargaining power with the publishers, on the other hand, to compete with the book retail chains as well as with a number of other well established independent bookshops and online booksellers in the Auckland region. In the meantime, the fact that a new book store is going to be independent and locally run provides a competitive advantage of knowing its publishers and customers better and, thereby reacting to industry changes quicker and more effectively. The final success of the new proposed book store would be mostly dependent on its ability to cope with high market competitiveness and mitigating its weaknesses on the one hand and capitalising on its strengths and opportunities currently present in the book industry. References Needle, D. (2000). Business in context: An introduction to business and its environment (3ed. ). London: Thomson Learning. Samson, D and Daft, R. (2005). Management, 2nd Pacific rim edition. Australia: Thomson Learning. Big boysââ¬â¢ books. (2009, January 1), The Press, Retrieved August 15, 2009 from www. stuff. co.nz/the-press/lifestyle/150420/Big-boys-books#share Booksellers ready to write new chapter. (2008, July 14), The New Zealand Herald, Retrieved August 15, 2009 from www. nzherald. co. nz/business/news/article. cfm? c_id=3&objectid=10521367 Boutique booksellers boom. (2009, August 13), The Dominion Post, Retrieved August 15, 2009 from www. stuff. co. nz/dominion-post/wellington/2743304/ Dymocksââ¬â¢ official website. www. dymocks. co. nz. How the book trade is turning a page. (2009, June 13), The New Zealand Herald, Retrieved August 15, 2009 from www. nzherald. co. nz. ezproxy. auckland. ac. nz/business/news/article. cfm?cid=3&objectid=10578175&pnum=2 New look for ââ¬Ëfriendlyââ¬â¢ book chain. (2008, June 21), The Dominion Post, Retrieved August 15, 2009 from www. stuff. co. nz/business/497996 Whitcoullsââ¬â¢ Borders bid cleared. (2009, January 1), NZPA, Retrieved August 15, 2009 from www. stuff. co. nz/business/130168 Whitcoulls finally picks up NZ Borders stores. (2007, June 07). The New Zealand Herald, Retrieved August 15, 2009 from www. nzherald. co. nz/business/news/article. cfm? c_id=3&objectid=10514932 Whitcoulls, Paper Plus proceeding by the book in Bordersââ¬â¢ buy-out. (2007, November 22), The New Zealand Herald, Retrieved August 15, 2009 from www.nzherald. co. nz/shopping/news/article. cfm? c_id=318&objectid=10477609 Whitcoulls widens its Borders in $137m deal. (2008, July 7), The Dominion Post, Retrieved August 15, 2009 from www. stuff. co. nz/business/477324 ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â [1] According to industry experts books margins vary from 40% to 50% out of total price (ââ¬Å"Whitcoulls, Paper Plus proceedingâ⬠, 2007). [2]The group A&R Whitcoulls group acquired 30 Borders stores as well as exclusive rights to the Borders trademark in New Zealand, Australia and Singapore worth $NZD137 million (ââ¬Å"Whitcoulls finally picksâ⬠, 2007). The New Zealand Borders operation acquired included five stores: three in Auckland and one in each Christchurch and Wellington (ââ¬Å"Big boysââ¬â¢ booksâ⬠, 2009). [3] The recent achievement of Paper Plus is being recognised as the top seller of greeting cards (ââ¬Å"New lookâ⬠, 2008). [4] Historically only six out of 105 Paper Plus stores were positioned as serious booksellers (ââ¬Å"New lookâ⬠, 2008). [5] The companyââ¬â¢s growth strategy is supported by the strong financial position improved from the loss of $401,000 in 2007 to profit of $748,000 in 2008 (ââ¬Å"New lookâ⬠, 2008). [6] Paper Plus has purchased a new 500 square metre store in Aucklandââ¬â¢s Sylvia Park to be used for training the franchisees how to implement an effective store layout and design to boost books sales (ââ¬Å"New lookâ⬠, 2008). [7] Whitcoulls admitted in the past that their loss of market share was directly caused by Paper Plus increasing its advertising spending (ââ¬Å"Big boysââ¬â¢ booksâ⬠, 2009). [8] The Auckland Smales Farm franchise store and the company-owned Queen Street store went into liquidation in May and June 2009 and Wellington Lambton Quay shop closed in May 2009 (ââ¬Å"How the book tradeâ⬠, 20). [9] The most popular independent book stores include Unity Books (Auckland and Wellington), Scorpio (Christchurch) in Christchurch, Vic Books (Wellington), Dear Reader (Auckland), The Booklover (Auckland) and of Cambridgeââ¬â¢s Wrights Bookshop (Auckland) (ââ¬Å"Big boysââ¬â¢ booksâ⬠, 2009). [10] According to the owners of ââ¬ËThe Childrenââ¬â¢s Bookshopââ¬â¢, a book shop in Kilbirnie, last year the store has experienced a 12% increase in revenue mainly driven by the parents preferring books for gift for their children (ââ¬Å"Boutique booksellersâ⬠, 2009). [11] Tom Beran owning independent stores in Grey Lynn (Dear Reader) and Takapuna (The Booklover) (ââ¬Å"How the book tradeâ⬠, 2009). [12] For example, the New Zealand online seller www. fishpond. co. nz starting in 2004 expanded to Australia in 2006 and in 2007 was recognised in the Deloitte/Unlimited Fast 50 list noting the fastest-growing companies (ââ¬Å"How the book tradeâ⬠, 2009). [13] According to Dymocks CEO, Don Grover the New Zealand bookselling market is already over-supplied (ââ¬Å"Booksellers readyâ⬠, 2008). [14] Among the book retail chains occupying 90% of the market only Paper Plus is locally supported, whereas Whitcoulls and Dymocks are both owned and governed by Australian companies (ââ¬Å"Big boysââ¬â¢ booksâ⬠, 2009). [15] That was evidently expressed in the open opposition from the Book Publishers Association of Whitcoullsââ¬â¢ bid to purchase Bordersââ¬â¢ stores as they know that it will result in a decrease of the books range bought by the chain (ââ¬Å"Big boysââ¬â¢ booksâ⬠, 2009). [16] For example, a book offered by a small publisher could be of a particular interest to smaller townsââ¬â¢ readers. However, a local chain store is unable to make a purchasing decision instead having to sell the books decided in the support office across the Tasman (ââ¬Å"Big boysââ¬â¢ booksâ⬠, 2009). [17] For example, Whitcoulls is viewed by the industry as a tough negotiator with inflexible buying policies demanding from publishers at least 50% discount (ââ¬Å"Big boysââ¬â¢ booksâ⬠, 2009). [18] Compared to chain stores that cannot add or change the central display system, the independent stores have much more flexibility in deciding how their stock should be grouped and displayed on the floor (ââ¬Å"Big boysââ¬â¢ booksâ⬠, 2009).
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