Was the Paris Peace Conference a failure or a success Essay

Was the Paris Peace Conference a failure or a success - Essay Example There were a number of provisions in the treaty the most controversial and important one was that Germany accepts the full responsibility for the cause of World War 1. It levied heavy economical impositions ($31.4 billion) that took a number of years to pay up. Hence, this led Germany unsatisfied. Though financially weak it was not morally weakened. Therefore the treaty failed to subdue Germany in the right manner so that it later took a hostile step bringing much havoc in the world. 2 The Big Four Delegates from 32 different countries met at the Paris Peace Conference; however, four people took active participation in the drawing of treaties and were known as the Big Four. The members of the Big Four were David Lloyd George, Prime Minister of The United Kindom Georges Clemenceau - Prime Minister of France. Woodrow Wilson - President of the United States of America and Vittorio Orlando, Prime minister of Italy. The defeated countries suffered the conclusions of their talks. Wilson wo rked hard to have his Fourteen Points included in the league. He was specifically concerned about the League of Nations.

Consumer Behaviour Essay Example | Topics and Well Written Essays - 3000 words

Consumer Behaviour - Essay Example It specifically aims at integrating both theoretical and practical approaches to render a holistic understanding of the probable impacts. The paper in this connection aims to focus on a consumer branded company like Dulux. Marketing mix elements of the company would be studied along different parameters related to product, brand, advertising among others top reflect their impacts upon the buying behaviour of the consumers in the global paint market. Marketing Mix Stimuli of Dulux Concept of Marketing Mix Stimuli Marketing Mix of any Consumer Brand is generally constituted of parameters like Product, Price, Place and Promotion. Each of the different elements related to the Marketing Mix create a different stimulus on the consumer pattern and behaviour. Designing of specific attributes related to the marketing mix elements tends to considerably influence the psychological, behavioural and the social and cultural elements of the purchaser and thereby governs the decision-making process related to purchases. The influence of marketing mix on the consumer decision making process finally gives rises to different types of stimuli related to the choice for a particular brand, the amount of products to be procured, timings and the process of procuring such products among others (Lantos, 2010, p.314). The set of marketing stimulus generated owing to the composition of such different marketing mix elements leading to the emergence of final purchase decisions is reflected in terms of the S-O-R or the Stimulus-Organism-Response Model as is rendered below. Figure 1 (Lantos, 2010, p.314) The Case of Dulux The study of the marketing mix stimuli for Dulux would be conducted based on analysing the efficacy and the impact of the consumer brand depending on parameters related to product, brands, advertisements, packaging and point-of-purchase displays. Analysis of the brand depending on the above parameters would contribute in getting a holistic picture of the marketing mix elemen t of the consumer brand. Products The product range of Dulux encompasses several sub-products that contribute in the painting and designing of both the interior and exterior parts of a building. Different types of paints and colour solutions are rendered for the same that in turn help the consumer to choose from a wide array of different products. Similarly other products for the designing of walls and other wooden products are also featured by the company (Dulux, 2012). Brands The marketing mix of Dulux again is constituted by a host of different brands that in turn contribute in offering a total paint solution to the customer in terms of best colours, coatings, textures and also in rendering refinishing products for needs of painting an automobile. The range of aesthetic beauty coupled with finishing products for timber and automobiles contribute in creating avid consumer attention (Dulux, n.d.). Advertisements The advertisements of Dulux focus on creating a high sense of consumer appeal through the process of rendering considerable creativity and innovation. Advertisements of